Animated illustration for Grafia (Finnish association of Visual Communication Designers) to help them spread the word on their latest grant round for creative projects. 

 

The concept surrounds our main character - a magic, grand, surrealistic being who is surrounded by flying letters. We wanted to focus on the artistic and personal side of applying for a grant, the many ideas one has and how they are carefully prepared and thought through, like love letters.

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Client: Grafia